Create Your First SMS Campaign in Automation Partners AI | Step-by-Step Guide

Introduction

SMS marketing is one of the most effective ways to engage your audience, boasting high open rates and quick response times. With Automation Partners AI, you can create and automate SMS campaigns seamlessly to keep your customers informed and engaged. This guide will walk you through the steps to create your first SMS campaign and help you make the most of this powerful communication channel.

Step 1: Access the Campaigns Section

1. Log in to your Automation Partners AI dashboard.

2. Navigate to the "Marketing" section in the main menu.

3. Select "Campaigns", then click on "Create New Campaign".

Step 2: Choose SMS Campaign Type

1. In the campaign creation screen, choose SMS as your campaign type.

2. Provide a name for your campaign (e.g., "January Sale SMS Campaign") to keep it organized.

Step 3: Craft Your SMS Message

1. Write a concise and engaging message within the 160-character limit.

   • Example: "Hello [First Name], don’t miss our exclusive 20% off sale! Shop now: [Link]. Offer ends soon!"

2. Personalize your message using merge fields like [First Name] or [Last Name] to make it feel tailored.

3. Include a clear call-to-action (CTA), such as a link, phone number, or instruction to reply.

Step 4: Select Your Audience

1. Choose your recipients by filtering your contact list.

   • For example, segment your audience by tags, demographics, or behavior.

2. Ensure that the contacts you select have opted in to receive SMS communications.

Step 5: Set Up Automation and Triggers

1. Define when your SMS should be sent:

   • Immediately

   • On a specific date and time

   • After a trigger event (e.g., new lead, form submission)

2. Use workflows in Automation Partners AI to integrate the SMS campaign into a broader automation strategy.

Step 6: Test Your SMS Campaign

1. Before launching, send a test SMS to your own phone to review the content, link functionality, and timing.

2. Check for typos, broken links, or formatting issues.

Step 7: Launch Your Campaign

1. Click "Publish" to activate your SMS campaign.

2. Monitor the campaign performance from the "Analytics" section of your dashboard.

Best Practices for SMS Campaigns

• Timing is Key: Schedule your messages to be sent at optimal times based on your audience's time zones.

• Keep it Short and Sweet: SMS messages should be concise and to the point.

• Always Include a CTA: Ensure your audience knows what action to take next.

• Follow Compliance Rules: Adhere to SMS marketing regulations, such as providing an opt-out option.

Conclusion

Creating an SMS campaign in Automation Partners AI is a straightforward process that can yield great results for your business. By crafting engaging messages, targeting the right audience, and monitoring performance, you can effectively use SMS marketing to boost customer engagement and drive conversions.

Ready to start? Log in to your Automation Partners AI account today and create your first SMS campaign!